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EXUS as Coordinator

Emotive Virtual cultural Experiences through personalized storytelling

The principal objective of the EMOTIVE project is to research, design, develop and evaluate methods and tools that can support the cultural and creative industries in creating Virtual Museums which draw on the power of "emotive storytelling".

Emotive is an EU-funded heritage project that aims to use emotional storytelling to dramatically change how we experience heritage sites.

Emotive works from the premise that cultural sites are, in fact, highly emotional places. That regardless of age, location or state of preservation, they are seedbeds not just of knowledge, but of emotional resonance and human connection. We believe that drama-based narratives containing careful reference to a site’s cultural content have the power to transform heritage and museum visitor experiences, encouraging repeat visits, facilitating direct and ongoing interaction and deepening knowledge transfer.
The Emotive application provides heritage professionals with a powerful storytelling engine and a set of rich digital media assets that can be used to create detailed characters and narratives featuring archaeological sites or collections of artefacts.
For visitors, Emotive offers dramatic, emotionally engaging stories that can be experienced while at a cultural site or remotely. Wherever visitors are, they can follow characters, look for clues and explore environments alone or with family and friends.

 

111/2016 - 10/2019

Project duration

2.646.447,5€

Overall Budget

CULT-COOP-08-2016

Topic

Impact

EMOTIVE's outcome will put tools in the hands of professionals to create engaging, memorable stories, and enable the public to enjoy and share these stories, from anywhere. It will engage audiences in a new way, putting emotional stories at the heart of museums and heritage sites.

ATHINA-EREVNITIKO KENTRO KAINOTOMIAS STIS TECHNOLOGIES TIS PLIROFOFORIAS, TON EPIKOINONION KAI TIS GNOSIS (Greece)

UNIVERSITY OF YORK (United Kingdom)

Partners

INSTITUT NATIONAL DE RECHERCHE ENINFORMATIQUE ET AUTOMATIQUE (France)

CONSIGLIO NAZIONALE DELLE RICERCHE (Italy)

DIGINEXT (France)

NOHO LIMITED (Ireland)

UNIVERSITY OF GLASGOW (United Kingdom)

 

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